About us
We started Wild Aura to make influencer marketing fair.
Wild Aura was founded in Nairobi in 2023. Influencer marketing in Kenya and across Africa was still new, and neither side of the industry had the support it needed.
The problem we saw
Brands wanted to work with creators but didn't know where to start: which creators to choose, how much to pay or how to run a campaign.
Creators had the same problem from the other side. Many didn't know how to price their work, what their contracts actually said or how the process should work. Some were asked to deliver a lot of work for very little pay.
We started with creators. We represent them, negotiate fair pay, handle their invoicing and brainstorm content with them. Most importantly, we help them see their content as a business. Now we've opened our Brand Campaign Management department to help brands run influencer campaigns properly, from start to finish.
What "Equity in Influencer Marketing" means
When a brand and a creator work together, both should feel the deal was fair.
For creators: fair pay for the work they're asked to do, clear contracts and no unreasonable demands.
For brands: honest pricing, reliable delivery, real results and a partner who understands the market.
Our team
A remote team with 8+ years of combined experience.
Wild Aura was founded in 2023, and our team brings more than 8 years of combined experience in influencer marketing. We work across two departments and are fully remote, which lets us work with brands and creators anywhere in Africa and beyond.
Talent Management
Brand Campaign Management
Work with us.
Whether you're a brand planning a campaign or a creator looking for representation, we'd like to hear from you.