FAQs
Questions from brands and creators.
If your question isn't answered here, email [email protected].
For brands
How much does an influencer marketing campaign cost?
It depends on the aim of the campaign, your budget, the number of creators involved and how long the campaign runs. Book a discovery call and we'll send you a quote built around your goals.
How do you choose the right creators for my brand?
We choose creators based on your campaign goals. For visibility and awareness, we use macro creators with large audiences. For return on investment and conversions, we usually use micro and nano creators, whose smaller audiences tend to be more engaged and trusting.
You approve the shortlist before anyone is contracted.
Do you only work with your own talent?
No. We start with the creators we represent, and we also draw on our large creator database to recommend creators who fit your brief, including niches, countries or audiences our roster doesn't cover.
How long does it take to set up a campaign?
Setup takes a minimum of two weeks and up to a month. We move as fast as we can and work to the timelines you give us.
How do you measure campaign results?
We measure results against your campaign goals. Depending on the goal, we track views, engagement rate and clicks on links that send your audience to your website or store. You receive one report at the end of the campaign.
Do you handle contracts and payments to creators?
Yes. We negotiate rates, contract every creator, approve content and pay the creators. You get one invoice from Wild Aura.
Can you work with creators outside Kenya?
Yes. We work with brands and creators across Africa. Our team is remote and based in Nairobi, so we can run campaigns in markets across the continent.
Do you provide UGC (user-generated content) creators?
Yes. We connect brands with creators who produce high-quality UGC for brand pages, websites and ads.
How do I get a quote?
Fill in our contact form or email [email protected] to book a discovery call. After the call we send a proposal and quote tailored to your goals.
For creators
How do I join Wild Aura as a creator?
Fill in our Talent Interest Form. We keep every application and get back to you when we are recruiting.
What do you look for in a creator?
We look for professionalism, consistent posting and the ability to attract brands.
New creators start with a trial period, so we can both see whether we're the right fit for each other.
What commission does Wild Aura take?
Our standard commission is 20% of the brand partnership fee.
Is the management contract exclusive?
Yes. We offer exclusive management. While we manage you, no other agency or manager represents you, and all brand deals go through Wild Aura.
Do I need to be based in Kenya?
No. You don't need to be based in Kenya for us to manage you.
How soon will I get brand deals?
We can't guarantee when deals will come, because that depends on the brands. We pitch you regularly, put you in front of brands and bring you opportunities from our existing brand contacts.